META STREET
BRANDING
Meta Street is a B2B digital platform developed for local councils – a clean, user-focused solution designed to help landlords, street vendors, contractors, and small businesses easily apply for licenses ranging from parking permissions to alcohol and food trading.
At its core, Meta Street is about streamlining civic processes, removing friction for applicants, and helping councils manage form submissions more efficiently.
Designing a Brand Rooted in Utility
I was brought in at the concept stage to create the brand identity and logo – something simple, confident, and flexible enough to work across a wide range of local authority use cases.
The final logo was inspired by the visual language of the street – road markings, permit stickers, and bureaucratic formality – while also subtly evoking a stack of documents or applications in its geometric, modular design.
Importantly, the system was built to be customisable, allowing individual licence types to be embedded into logo variants (e.g. Parking, Trading, Events). This gave the brand a practical, expandable structure – fit for real-world use and scale.
Key Deliverables:
Brand concept development
Logo design inspired by street infrastructure and document systems
Flexible visual system for multiple licence types and council applications
Meta Street is a quiet but clever brand – practical, confident and civic-minded, just like the platform it represents.
SOCIAL MEDIA AMP
Branding & digital design
Social Media Amp (SMA) was created to help small and medium-sized businesses build and maintain a consistent, engaging social media presence across Twitter, Facebook, and Instagram – especially for those without the internal resources or expertise.
I was tasked with defining the entire brand identity from the ground up, crafting a vibrant, approachable look that would appeal to SMEs and convey freshness, reliability, and energy.
From Logo to Launch
My work spanned all creative touchpoints, including:
Designing a clean, memorable logo and flexible brand system
Creating a modern, mobile-responsive website look & feel to showcase services and streamline client onboarding
Managing the full website build to ensure smooth delivery and usability
Producing printed brochures, promotional stickers, and stationery to support sales and marketing efforts
The result was a cohesive brand ecosystem that helped SMA position itself as a trusted, no-fuss partner for social media management.
Key Deliverables:
Logo & branding system
Mobile-responsive website design & project management
Print collateral: brochures, stickers, stationery
Promotional materials supporting launch and growth
SMA’s fresh, energetic identity reflected its mission: to keep social media feeds active, authentic, and effective for growing businesses without the hassle.
SUBSTICKERS
BRANDING & Illustration
SubStickers was a proposed subscription service designed to deliver themed incentive packs to primary school teachers – aimed at helping them reward and motivate students with fun, curriculum-aligned stickers, certificates, gold stars, postcards, and wall charts every month.
Collaborative Brand & Creative Concept
The project was fully collaborative, with the intention to blend brand strategy, playful illustration, and thoughtful product design to create a service that teachers and children would genuinely enjoy.
The concept centered on producing a fresh new theme each month, tied closely to the UK National Curriculum, ensuring ongoing relevance and engagement alongside an evolving visual style.
Delivered Brand & Design Elements
I developed the following as part of the proposed brand and creative vision:
A friendly, approachable logo and brand identity, designed to be adaptable to monthly theme changes
Original illustrations crafted for each themed pack, including characters and decorative elements
Designs for promotional stickers, packaging, and wall charts, optimized for print quality and classroom usability
A website design concept to support subscription management and theme showcases
Ongoing design consultation to ensure the project stayed fresh and met user needs
Key Deliverables Proposed:
Logo & adaptable branding system
Monthly themed illustration packs
Packaging and printed materials for subscription boxes
Website UX and visual design
Continued creative collaboration and guidance
The SubStickers proposal combined education and motivation through engaging, high-quality design – aiming to transform sticker packs into a much-anticipated monthly classroom event.