Interface design, visual design & branding
At Infinite Software, I led the visual and interface design for the company’s flagship SaaS product, the Intelligence Centre – a desktop and mobile application designed to deliver real-time data intelligence to enterprise users.
Working closely with the CEO/founder, I helped translate high-level product ideas into a clear, user-focused design language. From rapid-fire whiteboard sessions to fully interactive XD prototypes, I visualised concepts and feature requirements, turning ideas into tangible interface solutions that could guide both the product vision and development roadmap.
This role required a balance of strategic thinking and hands-on execution. On a daily basis, I:
Worked directly with the UK product and engineering team to develop user stories, design components, and UX flows
Led communication with the backend team in Ireland, ensuring handoffs were tight, assets were accurate, and design integrity was maintained
Took point on solving UI/UX problems, streamlining flows, and building out design systems that could scale with the product
As the Lead Designer and head of the UK studio, I also played a broader leadership role:
planning team workloads, prioritising features, and contributing to strategic decisions at the senior level as the product evolved.
But it wasn’t just interface work. I also owned the entire brand identity for Infinite Software – from the logo and style guide to all corporate collateral. The brand needed to reflect the clarity, reliability, and intelligence of the platform itself, so I built a clean, modern identity system that extended across digital and print.
Key Deliverables:
Full interface design system for desktop and mobile SaaS platform
UX wireframes, prototypes, and interactive storyboards to shape new features
A comprehensive design library and style guide for the Intelligence Centre UI
Corporate branding including logo, print collateral, and visual standards
Day-to-day creative direction and project leadership across design and development teams
A product and brand experience that felt purposeful, intuitive, and future-ready
This was design at the intersection of strategy, execution, and leadership – delivering not just beautiful interfaces, but a brand and product experience with real coherence and clarity.