Logo & digital design
Not going to Uni, the website for school leavers looking for alternatives to University, needed a new website. First and foremost the brief required a mobile responsive solution based around their new search architecture which had been built to provide quicker, more useful search results.
The concept I pitched was an icon-based design, created to narrow search results quickly before the new search engine took over and helped refine the search further.
Along with the redesign and new search system, we introduced a social feed, to enable multiple ways for service providers to engage with prospective applicants, and a Linkedin-style profile page that candidates could update and use to directly apply for opportunities.
As part of the redesign I also proposed updating and rationalising the current logo, which was not being used consistently. I redesigned it to be easier and simpler to use and work more effectively online.
For the last part of the project I suggested they rethink their email strategy in order to help keep users more engaged. The solution was to add to a 30, 60 and 90 day retention campaign.
I lead the design team and oversaw the build of this project.