Rebranding & DIGITAL DESIGN
Vivo began as an online rewards platform for high school students, but its ambition had outgrown its original identity. The next chapter was bigger: expand the brand to serve both younger learners and adult users in wider community programmes. That meant a total rethink.
As Art Director, I led a comprehensive brand overhaul, evolving Vivo from a niche education tool into a broader, more inclusive identity system – one that could flex across primary schools, community groups, and charitable organisations without losing clarity or integrity.
Stage 1 – A Core Brand with Built-In Flexibility
The first challenge was to create a core brand framework that would work just as well for a 7-year-old as it would for a community leader or corporate sponsor. The solution was a modular, scalable visual system with strong character and wide usability.
From logo to colour palette to typography, every element was designed to feel positive, trustworthy, and flexible – a brand that could shift in tone and application without fragmenting. A full style guide was created to help internal teams and stakeholders understand how to use the brand across digital, print, and future products – like Vivo, their new community-focused platform.
Stage 2 – Designing Vivo: Social Platform for Good
The second phase was the creation of Vivo, a social platform that connected community groups and charities with corporate sponsors to support local initiatives.
I led the UX and visual design of the platform from the ground up:
Researching the user base
Creating wireframes and interaction models
Delivering a responsive digital experience tailored to a diverse demographic
The interface needed to balance professional credibility with an inviting tone, bridging the gap between grassroots groups and business partners. A full custom icon set was also developed to support navigation and storytelling across the site.
Beyond Digital – Print with Purpose
In parallel, I was solely responsible for all print and brand collateral – from stationery and brochures to pitch decks and sales materials. The goal: keep everything aligned, from browser to boardroom.
Key Deliverables:
Complete brand redesign with extensible identity system
Full style guide to support future brand extensions (VivoStars, younger age ranges)
UX and UI design for the Vivo Community platform
Custom iconography and digital asset library
Print design including stationery, brochures, and pitch documents
Ongoing art direction and design leadership across all channels
This project wasn’t just about a visual refresh – it was about designing for growth, flexibility, and social good, while building a platform that could connect people across age groups, organisations, and communities.
VIVO MILES
Print design & DIGITAL DESIGN
Following the core rebrand and the launch of Vivo for community groups, Stage 3 of the VivoMiles transformation brought the new identity back to its original audience: secondary school students aged 11–17. The challenge was to refresh the experience without losing the energy, familiarity, and relevance that made the platform successful with teens.
As Art Director and brand guardian, I led the rollout of the new visual identity across the existing high-school offering, aligning the digital platform and all printed materials with the new, scalable brand system.
Making the Brand Real in Schools
This phase was all about physical presence. VivoMiles needed to feel tangible and exciting to students, teachers, and school staff. I began by redesigning the full “starter pack” – a key onboarding tool for new schools that included:
Posters and promo materials to drive student engagement
Printed certificates and classroom collateral to support rewards
Packaging and unboxing experience to create a sense of arrival
Every piece was designed to spark participation and make the reward process feel aspirational, fun, and age-appropriate.
Unified Sales and Marketing Ecosystem
In parallel, I developed a full suite of sales and marketing materials that spoke to school administrators and potential partners. These included:
Brochures and newsletters
A comprehensive shop catalogue showcasing the reward system
Exhibition stands for education trade shows and events
A consistent set of templates and artwork to streamline future campaigns
Digital Continuity
I also oversaw updates to the existing VivoMiles responsive website, ensuring it reflected the refreshed brand while still serving the needs of its daily users – students, teachers, and school staff. This included working with the digital team to update typography, iconography, layout patterns, and visual tone.
Key Deliverables:
Full redesign of starter pack print materials
Sales brochures, newsletters, shop catalogues, and marketing comms
Packaging and promotional items for schools
Art direction of responsive website refresh
Design and production of exhibition stands and event graphics
Ongoing brand stewardship and project oversight from concept to artwork
This final stage of the rebrand brought cohesion to the entire Vivo ecosystem, giving the platform a fresh, unified identity that resonated across all audiences – from primary school students to charitable organisations – without losing sight of its roots in secondary education.
VIVO STARS
Character design, ILLUSTRATION & DIGITAL DESIGN
VivoStars was built as the primary school extension of the wider Vivo ecosystem – a platform specifically designed to engage younger children (ages 5–11) in positive behaviour, wellbeing, and school values through play, creativity, and customisation.
I co-led the design and development of the platform from concept to final execution, creating an interactive experience that balanced fun and purpose, and allowed children to express their individuality while reinforcing good habits.
A Platform for Positive Digital Engagement
At its core, VivoStars used the same points-based rewards system as VivoMiles, but with a major shift in tone and interactivity:
Students earned points for good behaviour, effort, or wellbeing goals
Points could be used to unlock thousands of customisable avatar items
The system encouraged consistent engagement and goal setting in a playful, meaningful way
I created the entire avatar system and asset library, comprising over 2,500 individual elements – from hats and backgrounds to pets, accessories, and seasonal themes.
Inclusive Design that Grows with the Child
The lead character shape was deliberately designed to be simple, friendly, and inclusive – gender-neutral, culturally adaptable, and scalable in complexity. As children grew older, they could access more sophisticated avatar items without needing to change their character base. This created a sense of ownership and continuity over time.
Inclusivity wasn’t an afterthought – it was embedded in the DNA of the platform from day one.
Designed With Children & Teachers in Mind
The platform had two distinct user experiences:
Children had access to a wardrobe-style interface where they could customise avatars and track progress
Teachers had a real-time classroom tool that allowed them to reward pupils on the spot, projecting the platform via digital whiteboard
This dual-interface design was shaped through active feedback from teachers and children, creating a more intuitive, useful experience for both.
Real-World Extensions
To bridge the physical and digital, I also designed a suite of certificates and printables, including a feature that allowed children to print out their characters to take home – a simple but powerful connection to parental involvement and home recognition.
Key Deliverables:
Avatar concept and complete 2,500+ asset design system
Inclusive character system with age, gender, and cultural adaptability
UI/UX design for both pupil and teacher interfaces
Design of printed certificates, rewards, and take-home assets
Marketing materials and app concept work
Strategic co-lead on platform development and functionality
VivoStars was more than a rewards platform – it was a playful, values-led digital environment that encouraged creativity, celebrated achievement, and reflected the diverse children it was designed for.