Vivo, an online incentive programme for high schools, wanted to expand their brand beyond their initial 11-17 age range.
The first stage was to to redesign the brand from scratch, with a view that it could be easily extended down to primary schools and up to a new initiative that would encompass an older demographic within community groups and charities.
Stage 1 was to create a core brand that would serve as the basis for all brand extensions and also be used for the VivoMe platform. A style guide was produced to sell the core brand to the client.
Stage 2 of the Vivo project was designing the VivoMe ‘Community’ website using the core brand. The site was conceived as a social network, linking community groups and charities with companies and brands that would sponsor various incentives. A completely bespoke, responsive site was researched, wire-framed and designed with a fresh look that would resonate with the target audience. A complete set of icons were also delivered as part of the project.
As Art Director I created the style guide, icons, wire-frames, look & feel for the website and was closely involved with the digital team throughout the project.
Alongside the digital design work, I was solely responsible for all printed output including stationery, sales literature, brochures and pitch documents.