Built alongside the Vivo rebranding project was the VivoStars platform. It used the same rewards system platform and this time was specifically designed to appeal to primary school children, using an avatar-based and almost infinitely customisable elements.
Primary school children, through good behaviour or various wellbeing goals, were encouraged to earn Vivo points that could then be used to unlock new items from a library of over 2,500 individual assets – from backgrounds and themes through to hats and pets.
The concept was to create a fun, forward-looking place for children to be both digitally engaged and that underpinned good values and the ethos of the school.
The prime character shape was created to be as inclusive and simple as possible, with gender and ethnic options built in from the start. Part of the simplicity of the design meant that as the child grew older, they were able to have access to more sophisticated items and clothing choices, with the base character remaining the same and growing with them.
The VivoStars interface was designed with feedback from children and teachers, with a different view for either group. The children had access to a wardrobe where they could customise their avatar. Teachers, on the other hand, had a reward interface which could be projected onto a digital whiteboard. Within this interface teachers could reward children in front of them in real time.
There was also a real-world extension of the platform in the form of printed certificates, as well as the option to print out the character to show parents.
I conceived, designed and created all the character assets and the interface as well as co-led on the development of the platform.