NOT GOING TO UNI
Logo & digital design
Not Going to Uni, a vital resource for school leavers exploring alternatives to university, needed a complete website redesign centered on a mobile-responsive experience and an upgraded search architecture designed to deliver faster, more relevant results.
Concept & Design Approach
I pitched an icon-driven interface that allowed users to quickly filter and narrow search options before the new search engine refined results further – making the journey intuitive and efficient from the first click.
Beyond search, we introduced a dynamic social feed to enable service providers to connect and engage directly with prospective applicants. I also designed a LinkedIn-style candidate profile page, empowering users to update their information and apply for opportunities seamlessly.
Logo Refresh & Email Strategy
Recognizing inconsistency in the existing logo’s use, I proposed and delivered a simplified, more versatile logo redesignthat worked better across digital channels.
To boost user engagement post-launch, I also recommended a rethink of their email strategy, implementing a 30-, 60-, and 90-day retention campaign to keep users connected and returning.
Key Deliverables & Leadership
Mobile-responsive website design
Style guidelines and iconography
Logo redesign for digital clarity and consistency
UI design and wireframes
Newsletter design
Retention email strategy and implementation
I led the design team throughout, overseeing the entire build to ensure the project aligned with strategic goals and delivered a seamless user experience.
EUREKA ENTERTAINMENT
Digital design
Eureka Entertainment, a renowned film distribution company known for classic titles like Metropolis and Nosferatu, traditionally sold its extensive DVD and Blu-ray catalogue through third-party resellers like Amazon and eBay.
I designed a completely new website with an integrated online shop, centered around the concept of a movie magazine. The design features striking full-bleed film imagery that celebrates Eureka’s iconic library, bringing the classics to life and giving the site a bold, cinematic feel.
Expanded Content & Engagement
The site rethink also introduced engaging content sections such as a regularly updated blog and community forums, providing fans with fresh insights and a place to connect.
Key Deliverables:
Mobile-responsive website design
Integrated e-commerce shop
Newsletter design and implementation
This fresh approach helped Eureka Entertainment establish a direct-to-consumer platform that showcased their brand with style and fostered deeper engagement with film lovers.
VAPE EMPORIUM
Digital design
I led the complete visual refresh for Vape Emporium, a vape retail brand, taking the project from wireframes through to final visuals. Collaborating closely with the development team, I helped re-launch a fully mobile-responsive e-commerce site optimized for seamless shopping across devices.
Additional Design Deliverables
The project also included designing eye-catching email newsletters and launch ad banners to support the site relaunch and drive customer engagement.
Key Outputs:
Mobile-responsive website redesign
Integrated online shop
Email newsletter design
Digital advertising banners
This refresh modernized Vape Emporium’s online presence, improving usability and elevating the brand’s impact in a competitive market.
ROXHILL MEDIA
Branding & digital design
Roxhill Media, a London-based online PR database management company, commissioned me to create their logo, branding, and marketing website.
They wanted a simple, elegant identity and site that would stand out by contrasting sharply with a key competitor’s dated, overly complicated online presence.
I delivered a clean, sophisticated logo and a mobile-responsive website designed to convey professionalism and clarity.
Beyond launch, I provided ongoing design consultation to support the evolving needs of their database web app.
Key deliverables:
Logo and brand identity
Stationery design
Mobile-responsive marketing website
EVERLIGHT
Branding & digital design
EverLight, an online retailer specialising in exterior lightweight lighting solutions for weddings and corporate events, needed a mobile-responsive e-commerce website designed to sell and rent lighting, components, and rigging equipment.
The site was built not only for commerce but also to educate users with easy-to-use technical guides that demystified the complexities of large-scale lighting setups.
Alongside the website, I created a scalable logo designed to be applied seamlessly across all supplied equipment, reinforcing brand consistency on and offline.
Key deliverables:
Logo and brand identity
Mobile-responsive e-commerce website